There are places that change the pace of a story. Portofino is one of them. The colours soften, the air feels heavier with light, and elegance stops trying so hard. It simply exists.
It’s here that Blink by Radi Lazarova chooses to pause, reset, and move forward.
The shoot starring Jenny Di Marco, captured by photographer Marco Lore, introduces the ready-to-wear collection Terra di Amore. At the same time, it quietly signals something else: a shift in how the brand sees itself. A new visual direction. A refined creative code. From this point on, it is Dresscode Blink.
Portofino doesn’t play the role of a backdrop. It interferes with the mood. The sea, the pastel facades, the narrow streets — all of it feeds into the atmosphere of the collection. Terra di Amore, “Land of Love,” is not sentimental. It’s grounded. It speaks about attachment, about roots, about the kind of emotion that feels steady rather than loud. These ideas have always been part of the house; now they surface with more restraint.
Jenny Di Marco carries this energy effortlessly. There’s a calm confidence in the way she moves, a sense that nothing is being performed. Tailored pieces hold their structure without rigidity. Fabrics move, breathe, respond. Strength and softness coexist, which has long been central to Radi Lazarova’s design language — classic in foundation, contemporary in attitude.
This is clothing made for real lives. For women who think, decide, feel. The palette stays close to the earth: warm neutrals, softened contrasts, textures that reveal themselves over time. The luxury here is subtle. It doesn’t announce itself. It stays.
Marco Lore’s images follow the same logic. They feel observed rather than constructed. Intimate, but never fragile. There’s space in the frames, moments between moments. It aligns naturally with the philosophy behind Dresscode Blink — individuality without excess, elegance without rigidity.
Terra di Amore isn’t presented as a statement piece. It’s more of a turning point. A quiet one. A return to emotion, to Italian sensibility, to a femininity that doesn’t need definition.
Portofino noticed.
The rest will follow.
Credits:-
Photographer@marco_lore_photography
Designer @blink_by_radi_lazarova
Agency @jdm.modelsmanagement
Model @jenny.di.marco
Designer’s Assistant Bozhidara @b.chakalova
