How BRANDFACE United Women from 36 Countries and Launched Its First Couture Collection
Over the last seven years, BRANDFACE has grown from a visionary idea into a global force — a movement that has redefined what it means to be a woman in the world of fashion. More than a modeling platform, it has become a collective voice of empowerment, inspiration, and self-realization, uniting women from 36 countries into one powerful community.
BRANDFACE was never about following the rules of the fashion industry. It was about rewriting them. On this platform, women don’t just pose for the camera or walk the runway — they star in films, lead global advertising campaigns, and step onto the stages of international fashion weeks. They don’t adapt to trends; they set them. They don’t seek validation; they define it.
Now, BRANDFACE has entered its next chapter with the launch of Couture BrandFace, its first couture collection. More than a line of clothing, this collection is a manifesto, a philosophy, and a revolution. It carries one central message:
“A woman doesn’t need a dress to shine — she makes the dress shine.”
Malika Beatrishe — The Visionary Behind Couture BrandFace
The collection is the brainchild of Malika Beatrishe, founder and creative force of BRANDFACE. For Malika, fashion is not mere decoration; it is language — a dialogue between a woman’s inner power and her outer expression. Each gown in this collection tells a story of movement, confidence, and timeless individuality. “Fashion,” she says, “should not mold a woman. It should reflect her.”
A Historic Debut on the Global Stage
Couture BrandFace debuted at some of the world’s most celebrated fashion weeks, including Paris, Georgia, and Turkey. The Paris presentation was particularly groundbreaking — showcased in a venue that has traditionally hosted the world’s most legendary fashion houses. This wasn’t just a debut. It was a declaration:
BRANDFACE is no longer just a community. It is a fashion house.
Fashion That Reveals, Not Restricts
What sets Couture BrandFace apart is its bold refusal to impose ideals. These dresses aren’t made to dictate how a woman should look or feel. They are made to reveal her essence. Every silhouette, every fabric, and every line of the collection was designed to express rather than define. Here, a woman isn’t the subject of design. She is its origin.
Real Women. Real Stories. Real Fashion.
The campaign that followed the couture launch was not cast with standard industry models. Instead, it featured real women — of all ages, heights, and backgrounds — coming together to embody the brand’s ethos:
“I am fashion. Fashion is me.”
Their energy transformed the campaign from a photoshoot into a movement. These women didn’t just wear the dresses — they brought them to life. They filled each piece with stories, spirit, and soul, proving that true style cannot be confined to stereotypes.
A Message to the Women of the World
To every woman who took part in this journey, BRANDFACE extends its deepest gratitude. You didn’t just participate in a fashion campaign — you became part of a global revelation. Through you, Couture BrandFace has reclaimed fashion’s most profound truth: it is, and always will be, about the woman.
The debut of Couture BrandFace marks the beginning of a new era. It’s not just about dresses or trends. It’s about legacy, power, and authenticity. With each gown, BRANDFACE celebrates a timeless truth:
A woman is not defined by the dress she wears. The dress is defined by the woman who wears it.
Project: BRANDFACE
Clothes: BrandFace Collection
Style: Kirill Savchenko
Photo: Serhii Kovbasyuk
Models:
OLENA SVYREDIUK
ANNA PANASIUK
IRYNA LESHCHENKO
TETIANA PODOLSKA
LILIIA PRUS
DIANA SHCHUTSKA
OLHA RUSINA
LILIIA KARTSEVA
NADIIA FENCHENKO
RUSLANA KREMER
VIKTORIIA PLYSENKO
ANNA SHAMRAY
OLHA SYDORENKO
MARIIA LYTVYNOVA
TETIANA PLOTNIKOVA
MARYNA PUHACH
VIKTORIIA BORODINA
ZHANNA HERASYMENKO
OLENA DROBOTENKO
YULIIA HAPCHENKO
