Redefining the Fashion World
For Viktoriia Andrieieva, joining BRANDFACE became the turning point that reshaped her perception of the modeling industry. She admits that the project opened doors into the true backstage of fashion:
“BRANDFACE expanded my understanding of what really happens in this industry. Thanks to masterclasses and direct access to professionals, I discovered the depth and complexity of the fashion world. Most importantly, I realized — everything is in your hands. You need to dream, believe, and take action!”
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Moments of Breakthrough
For Viktoriia, stepping into the project itself was already a breakthrough. But soon came three key moments that changed her journey forever:
1. First cover in VOUS (Spain). With an interview included, this milestone was not just a victory but proof that dreams become reality when you persist.
2. Opening the MINT runway show. To be the first on the catwalk is a tremendous honor, a mark of her professionalism and charisma — and an unforgettable emotional high.
3. Mastering interviews. At first, it was a challenge, but BRANDFACE turned it into her strength. Viktoriia led a special channel series about opportunities for new participants, learning to speak confidently and authentically on camera.
“At first, giving interviews felt intimidating. But each time I improved, and soon I realized that self-presentation is not just a skill for a model — it’s a life skill. BRANDFACE helped me find my voice.”
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BRANDFACE as Family
For Viktoriia, the project is far more than fashion:
“BRANDFACE is, first and foremost, about personal growth. It’s a family that inspires, supports, and pushes you to expand your horizons. It’s about teamwork, shared goals, and unforgettable moments that prove dreams do come true. Here I learned that my dream isn’t just alive — it’s growing with me.”
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📸 ELLE Digital celebrates Viktoriia Andrieieva’s story as living proof that BRANDFACE isn’t just about modeling — it’s about transformation, empowerment, and turning every dream into a tangible reality.
Credits:
Model: Viktoriia Andrieieva
Photo/Style: Potapenko Svitlana
Project: BRANDFACE
